For the Write Out branding, I decided to create a pattern system that captured the essence of key parts of nature. The goal of the linework patterning was to use water, wind, earth, and sun as inspiration to create graphics that capture the spirit of those key elements of nature. The patterning elements are further enhanced by pairing the linework with custom gradients that are created based upon, Write Out's parent organization, the National Writing Project brand colors. It was important to rei
This box was sent to teachers nationwide with tools to encourage their students to get outside and practice their writing beyond the classroom walls.