Weitzman School Awards

UX/UI, EVENT BRANDING, PRINT COLLATERAL The Weitzman School of Design (formerly PennDesign) at the University of Pennsylvania focuses on creating leaders in the fields of urban planning, architecture, landscape architecture, fine arts, and historic preservation. The Weitzman School Awards celebrate the achievements of visionary Weitzman students, faculty, and alumni, as well as leaders in architecture and planning outside of their community—while building support for the next generation. Untuck was tasked with taking the school’s established brand identity and creating a unique look and feel for this annual event. The 2020 Weitzman School Awards presented a unique challenge. The annual reception had to be reimagined and brought into a virtual space. We designed and launched a new website that functioned as an event platform and resource. We also created numerous digital assets to promote and accompany the event.

Creative Director / John Saal

With the entire event moving to a digital space it was important to have the event branding reach every aspect an attendee would come in contact with to ensure they felt fully emersed in the event. This included creating custom Zoom backgrounds and video transition graphics that were used during the live event.

To spread the word about this new virtual event, all of the attendees were sent postcards featuring the 2020 award winners.