BRAND IDENTITY, UX/UI, WEB DEVELOPMENT Thistle Hills is a non-profit that offers women who have been trafficked and addicted the support, love, and resources they need to transform their lives and become part of the fabric of their community. Inspired by the profound impact of Thistle Farms (sister organization) in Nashville, Tennessee, Thistle Hills saw a similar opportunity in Coatesville, PA—to serve the women who need help the most and deserve a second chance at life. Untuck was tasked with creating a brand identity that embodies the spirit of this new non-profit. After extensive research and resource gathering, we developed a strategic visual communications plan to drive this brand identity. Our team conducted interviews, focus groups, and workshops with board members to uncover the core values, stories, and goals for Thistle Hills. With this information, we were able to create visuals and establish a voice that best represents Thistle Hills. The Thistle Hills brand identity and associated design assets that fulfill the needs of the organization now, and into the future are depicted below.