Happy Hour

BRAND IDENTITY, UX/UI, ILLUSTRATION Happy Hour is an alcoholic popsicle food truck that creates boozy treats based on classic cocktails as well as your favorite ice cream truck delights. When approaching the design of this fictional food truck concept, the main challenge was creating a brand identity that had a nostalgic feel using a clean, sophisticated design that appeals to Happy Hour’s target adult demographic. This project was awarded the Top Talent Award as a part of Adobe Awards 2019 Competition. Happy Hour was selected out of 10,000 other submissions to receive this honor.

Instructor / Jennifer Dennis